TravelWise Program Engineer
Utah Department of Transportation
The Utah Department of Transportation’s TravelWise program has recently posted some major successes, including a Clear the Air Challenge that resulted in the elimination of 4,234 tons of emissions and pollutants. Utah has been suffering from reductions in air quality resulting from increases in the number of vehicle miles traveled, and the Clear the Air Challenge was designed to draw attention to the problem and help commuters and travelers find environmentally friendly alternatives.
The Clear the Air Challenge was run on a voluntary basis, and was underpinned by a primary objective of improving Utah’s air quality. Two years ago, the initiative partnered with RideAmigos, implementing the RideAmigos platform to administer, manage, and promote the program while providing participants with quick, easy trip planning tools and resources. The final results were very encouraging:
Over the course of the Clear the Air Challenge, a few trends surfaced that provide strategic clues that will help organizations implement similar programs. Some of the most important lessons were:
By adopting these principles, the Clear the Air Challenge was able to continually draw in more and more participants, with 74.8 percent of those who participated indicating that they were likely to sustain their behavior changes after the end of the program. All in all, the initiative was highly successful and made meaningful contributions to improving Utah’s air quality.