Sustainability Project Manager
County of Alameda
Phillip Kobernick, a project manager for Southern California’s County of Alameda, helps manage a base of nearly 10,000 people as they commute to facilities and destinations throughout the region. Kobernick’s extensive experience has helped him develop some key insights into how to get employees to pay attention to a business’s commuter program.
Email campaigns don’t have much of an effect, according to metrics tracked by County of Alameda officials. After discovering the general ineffectiveness of email, the county moved towards an alternative model that prioritizes the following strategies:
Specific social marketing tips and strategies that lead to tangible behavior change include:
From these insights, a general commuter program model emerges: adopt a decentralized approach, using assets within a specific network to promote employee commuter programs. Those who participate can help by normalizing alternative modes of commuting, making public commitments to take part in challenges, and post about them on social media so other people in the individual’s network can be inspired to participate themselves.