Director of Traffic Solutions
Santa Barbara County Association of Governments
Santa Barbara County’s Traffic Solutions rideshare program promoted behavior change aimed at reducing the number of single-occupancy vehicles used to make local commutes. The organization has been involved with the California Green Business Program since 1994.
One of Traffic Solutions’ key messages is that the commuting routines of employees matter, and make a major difference in the environmental footprint a business generates. Companies can register with the California Green Business Program through Traffic Solutions online, and access tools that provide:
Traffic Solutions is a firm believer in the value of commuter benefits programs, as their effectiveness at promoting behavior change is proven. When registering with Traffic Solutions, businesses must submit an approved plan that encourages the adoption of sustainable commuting alternatives. Traffic Solutions also emphasizes the value of cash incentive programs, as they are among the most effective drivers of change.
Ideally, cash incentive programs should be meaningful, fun, easy to use, and equitable, with automated monthly or quarterly distributions. Alternately, as a substitute for a cash incentive program, Traffic Solutions suggests implementing five programs from the following list:
Traffic Solutions also helps companies address and overcome common challenges to program implementation. Further information is available at the Traffic Solutions website.