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CommuteCon 2018

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Leveraging Behavioral Science to Reduce Car Commuting: An MIT Case Study

Adam Rosenfield
Graduate Research Assistant
MIT Transit Lab

Session Description

Adam Rosenfield is part of the MIT Transit Lab, a cutting-edge research center at the Massachusetts Institute of Technology investigating new and innovative ways to improve transit infrastructure, increase ridership, and integrate technology to boost overall efficiency while reducing environmental impact. Adam will be giving a talk on transportation demand management strategies for the workplace, which will explore the results of a highly successful MIT pilot project that dramatically reduced demand for on-campus parking through a combination of pricing and behavioral incentives.