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CommuteCon 2018

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Playa Vista in 3D: Design, Delivery, and Data

Aaron Gaul
Director
UrbanTrans, Playa Vista

Ma'ayan Dembo
Program Specialist
UrbanTrans, Playa Vista

Session Description

Aaron Gaul and Ma’ayan Dembo of UrbanTrans North America’s Los Angeles-area location will be discussing an innovative, evidence-driven plan that’s making headway in reducing traffic burdens on L.A’s notoriously congested roads and freeways.

The UrbanTrans initiative uses the power of survey tools and data collection technologies to generate objective insights into commuter behaviors. These insights are then applied to purpose-built programs and initiatives aimed at reducing single-occupancy vehicle commutes, and it’s been working well in one of the country’s most car-dependent cities.