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CommuteCon 2018

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Riding With Collaboration: How Partnerships Can Help TDM Programs

Courtney Schultz
Senior Marketing Representative
Charlotte Area Transit System

Session Description

Senior marketing representative Courtney Schultz will share her insights into how agencies and organizations can form productive partnerships with local stakeholders to boost the effectiveness of TDM initiatives, all while improving internal commuting programs.

In delivering this highly anticipated talk, Courtney will draw on her own experience with the Charlotte Area Transit System. She will explain how the Charlotte Area Transit System’s partnerships with a pair of local organizations provided a major boost to an air pollution and green commuting campaign that made a major difference during ozone season, and illustrate how those partnerships ultimately helped the Charlotte transit authority build more effective marketing campaigns and service delivery models.