TDM Administrator and Alternative Transportation Manager, Parking & Transportation Department
University of California at Berkeley
Berkeley Moves is the recently-launched TDM program in place at the University of California-Berkeley. The program provides and promotes alternatives to solo driving for a campus community of about 50,000 people, including specific strategies to address the “first mile/last mile” dilemma and mitigate parking demand, among other objectives.
Core elements of the RideAmigos-powered Berkeley Moves program include:
Data gathered in 2016 showed the following statistics specific to the UC Berkeley community:
Berkeley Moves was launched in May 2017 to an initial group of 1,450 users, with the goal of at least maintaining (if not further decreasing) the already-low drive-alone rate. An important secondary goal was to mitigate parking demand, as the number of available parking spots on campus is already slated for cuts. In addition to campus travel, Berkeley Moves also covers both on-campus and off-campus events and runs contests to reward participants with prizes.
The program’s administrators quickly found that marketing and promoting the initiative through on-campus student groups was a major driver of its success and visibility. Since its launch, Berkeley Moves has made waves on campus:
Berkeley Moves is poised to become a valuable and effective blueprint for university communities that want to encourage wider use of alternative transportation modes while making the most of limited parking resources. For further details on how this intelligently designed program came together to make a positive impact, please view the full presentation.