Director of Customer Success
Driving alone is one of the most deeply ingrained default behaviors among Americans. And while we all know that incentives can be powerful tools for behavior change, they are often ineffective in shifting commuter mode choice long term. In this talk we will explore the idea of incentives, what they are, and why they can work. We will demonstrate why, in some cases, they do not work. And finally we will explore some ideas that may, when implemented as part of a robust program, make incentives more effective and allow our budgets to go further.