CommuteCon 2020

Behavioral TDM

Joseph Sherlock
Senior Behavioral Researcher
Center for Advanced Hindsight at Duke University

Session Description

The transportation sector is responsible for a quarter of emissions stemming from energy use. That’s largely because way too many Americans drive alone: nearly 8 in 10, according to the US Census. To get people out of cars, we’re going to have to develop radically more effective programs and campaigns. The City of Durham recently received Bloomberg Foundation funding to apply Behavioral Science, Human Centered Design and Rigorous Evaluation to generate innovative solutions to our drive alone problem. In this session, you’ll hear from Joseph Sherlock of the Center for Advanced Hindsight about the work Durham are doing and planning.

About the Speaker:

Joseph is a Senior Behavioral Researcher at the Center for Advanced Hindsight. He is currently on secondment (temporary assignment) from central government in the UK where he is a Principle Behavioural Scientist with HM Revenue and Customs. At the Center, he leads the applied work with governments and is generally interested in bringing innovation into civic society.

He has previously worked in the Behavioural Insights Team in Public Health, as a Branding Consultant for Clear M&C Saatchi and has co-founded a behavioral and wellbeing science consultancy. Joseph has a First Class Psychology degree from the University of Bath and holds an MSc in Social Policy from The London School of Economics.